Print isn’t just for print anymore.
Books, brochures, and other print materials need to live not just in your hands, but in digital space. Links have to be live, so Tables of Contents, indexes, and other organizational outlines, the guts of any project, have to allow the reader to fly from one link to another. Ebooks, presentations, and should look as alive in your hand as they do on the screen.
Clarity can move you.
Whether you’re using a picture or a thousand words, presentation is everything. Tables, charts, maps, and other infographic elements don’t have to be visually boring. An uncluttered layout can still be dynamic, keeping your reader’s eye moving and your reader’s mind engaged.
There’s no such thing
as small print...
…only small font sizes. Notes, footnotes, indexes, legalese, and other reference materials don’t need to dazzle the eye, but they do need visual informational clarity. In digital formats, they also need to quickly take your reader where they need to go.